Occupy Netflix must have been a success, if Netflix’s decision to nix the spin-off service for DVD delivery is any indication. Early this month, Netflix CEO Reed Hastings angered customers yet again by announcing that Netflix would be split into two services: one for online streaming, and the other for DVDs through the mail. This change came on the heels of other unpopular changes the company had announced over the summer, including the raising of prices for subscribers who wanted both streaming and DVD rentals — by up to 100%.
No one can say at this point how impressed the millions of former Netflix customers will be by the company’s decision to quash Qwikster; yes, the CEO has admitted the whole idea was a mistake — and yes, there seems to be new hope that other recent mistakes might also be corrected. But in the meantime, none of this changes the fact that Netflix has lost some important premium content agreements with giants in media, many of which were also their most popular titles.
Here is an infographic that can help make sense of how far Netflix has fallen in the past seven months. Instead of a tragic fail story, perhaps we should look at it as a good example of how not to do business online:
